Bloomingdale’s Brings The Treasure Hunt Excitement Of Outlet Shopping Via Livestream
2023/7/12
“These customers are already following the influencers throughout the week and are very knowledgeable about products and fashion,”she said.
“We’ve been able to build a highly engaged community around Bloomingdale’s Outlet. Right now we have 150,000 followers in the ShopShops app. We haven’t been able to build an audience this fast on any other social platform,” she added.
Unlike TV shopping, where the hosts have plenty of stock in the warehouse, the ShopShops host may only have a single item on offer, adding that treasure hunt excitement of outlet shopping or sample sales.
“It can be very competitive. It recreates that excitement of off-price shopping where you have to buy it now because it won’t be there tomorrow,” she said, adding that in a recent show, an in-store customer beat the streaming shoppers to the punch and bought the showcased item out from under them.
To read the full article:
https://www.forbes.com/sites/pamdanziger/2023/03/30/bloomingdales-brings-the-treasure-hunt-excitement-of-outlet-shopping-via-livestream/?sh=425e484c52bd
